# GoScale Media - Performance Advertising Agency > Helping growing brands unlock profitable scale with strategic paid ads across Meta, Google, TikTok, and more. GoScale Media is an on-demand growth partner for European and UK startups. We provide paid media strategy, audits, and hands-on campaign management without the cost of a full-time hire. Our senior practitioners embed directly into your team to run campaigns across nine advertising platforms. **Contact:** hello@goscale.media **Minimum ad spend:** $15K/month **Markets:** Europe and the United Kingdom ## Services ### Ads Audit & Optimization We tear apart your current campaigns and rebuild them for performance. Our audits cover account structure, bidding strategy, audience targeting, creative quality, and attribution gaps, then deliver a prioritized action plan ranked by revenue impact. Most brands waste 20-40% of their ad spend on poor structure alone. We identify those leaks and plug them. Every audit includes a competitor benchmarking analysis so you know exactly where you stand in your market. **What's included:** - Full-funnel campaign audit across all active platforms - Wasted spend analysis with specific savings projections - Competitor ad intelligence and benchmarking report - Prioritized 90-day optimization roadmap - Attribution and tracking health check ### Growth Strategy Consulting Before you spend another euro on ads, we build the strategic foundation. We map your customer journey, define your channel mix, set realistic ROAS targets by stage, and create the measurement framework to prove what's working. This isn't a deck that sits in a drawer. We deliver a living playbook your team can execute on, complete with budget allocation models, testing calendars, and scaling triggers so you know exactly when to pour fuel on what's working. **What's included:** - Channel-mix strategy with budget allocation model - Customer journey mapping with touchpoint analysis - KPI framework with platform-specific benchmarks - Quarterly testing and scaling roadmap - Monthly strategy review sessions ### Cross-Channel Campaign Management We run your paid media across Meta, Google, LinkedIn, TikTok, and more as a unified system, not isolated channels. Campaigns are orchestrated to move prospects through your funnel, with budget shifting dynamically to what converts. Our approach treats your ad spend as a single investment portfolio. We allocate across channels based on real-time performance data, not gut feelings. Weekly reporting shows exactly how each channel contributes to pipeline and revenue. **What's included:** - Multi-platform campaign setup and management - Unified reporting dashboard across all channels - Dynamic budget reallocation based on performance - Weekly performance reports with optimization notes - Creative briefing and ad copy development ### Agency Overflow Support For agencies that need expert execution without hiring. We white-label campaign management, audits, and strategy work so you can take on more clients and deliver better results without expanding your team or overhead. We integrate seamlessly into your workflow and client communication style. Your clients never know we exist. You get enterprise-grade paid media execution at a fraction of the cost of a senior hire. **What's included:** - White-label campaign management under your brand - Dedicated account manager for agency coordination - Custom reporting in your agency's templates - Scalable capacity that ramps up or down as needed - Knowledge transfer and team training sessions ### Creative Testing Frameworks Ad creative is the biggest lever in paid media. We build systematic testing frameworks that take the guesswork out of what works by isolating variables, measuring lift, and scaling winners across your campaigns. We test hooks, formats, messaging angles, and visual styles in structured experiments. Each test has a clear hypothesis, control, and success metric. You get a creative playbook that compounds performance over time. **What's included:** - Creative testing matrix with hypothesis-driven experiments - Ad format and hook analysis across platforms - Winner/loser reporting with statistical significance - Creative performance database for institutional knowledge - Monthly creative strategy and trend briefings ## Platforms - **Meta Ads**: Full-funnel campaigns on Facebook and Instagram, from awareness to conversion. - **Google Search Ads**: Capture high-intent demand with tightly structured search campaigns. - **Performance Max**: Leverage Google's AI-powered campaigns across Search, Display, YouTube, Gmail, and Maps from a single campaign. - **TikTok Ads**: Reach younger, engaged audiences with native-feeling ad creative. - **LinkedIn Ads**: B2B demand generation with precision targeting. - **Apple Search Ads**: Capture app install intent at the point of search. - **Reddit Ads**: Tap into community-driven conversations where purchase decisions happen. - **Programmatic Ads**: Automated media buying across premium display, video, and native inventory. - **Mobile Ad Networks**: User acquisition and retargeting across in-app ad networks like Unity Ads, ironSource, AppLovin, and Liftoff. ## Clients Portfolio includes client work from direct partnerships and contractor engagements: Ipsy, Jerry, Coalition, Ntegrity, IT Genius, Exactius, EarnIn. ## Frequently Asked Questions ### What is GoScale Media? GoScale Media is a performance advertising agency built for European and UK startups. We provide on-demand paid media strategy, audits, and hands-on campaign management across Meta, Google, TikTok, LinkedIn, Apple Search Ads, Reddit, Programmatic, and Mobile Ad Networks. ### Who does GoScale Media work with? We work with startups and growing brands that have in-house marketing teams and invest $15K/month or more in ad spend. Our clients are typically European and UK companies scaling across multiple markets, including SaaS, fintech, and consumer brands. ### What services does GoScale Media offer? We offer five core services: Ads Audit & Optimization, Growth Strategy Consulting, Cross-Channel Campaign Management, Agency Overflow Support, and Creative Testing Frameworks. Each can be engaged individually or combined based on your needs. ### Which advertising platforms does GoScale manage? We manage campaigns across nine platforms: Meta Ads (Facebook/Instagram), Google Search Ads, Performance Max, TikTok Ads, LinkedIn Ads, Apple Search Ads, Reddit Ads, Programmatic Display, and Mobile Ad Networks (Unity, ironSource, AppLovin, Liftoff). ### How is GoScale different from other paid media agencies? Three things: we're senior practitioners who embed directly into your team rather than managing from a distance, we're built specifically for EU/UK market complexity including GDPR compliance and multi-country campaigns, and we work as an extension of your existing team rather than replacing it. ### How do I get started with GoScale Media? Book a free strategy call through our website. We'll review your current setup, identify quick wins and growth opportunities, and can begin an audit within 48 hours. Active campaign management typically starts within one to two weeks. ### Do you rent, sell, or provide ad accounts? No. GoScale Media is a paid media agency — we plan, build, and manage campaigns inside your own ad accounts across Meta, Google, LinkedIn, TikTok, and more. We do not rent, sell, lease, or provide ‘agency ad accounts,’ and we don’t help bypass platform spend limits, verification, or policy enforcement. If you’re looking to rent an ad account, we’re not the right fit.