# Platform Expertise | GoScale Media > Deep, hands-on experience across every paid channel that matters so your budget goes further on every platform. ## Meta Ads Full-funnel campaigns on Facebook and Instagram, from awareness to conversion. We navigate GDPR-compliant audience building, Conversions API setup, and Advantage+ automation to drive scalable results across European and UK markets. **Capabilities:** - Advantage+ Shopping & App campaigns - CAPI and server-side tracking setup - Lookalike and interest-based audience strategy - Dynamic creative optimization - Cross-border campaign localization ## Google Search Ads Capture high-intent demand with tightly structured search campaigns. We build keyword strategies that balance volume with efficiency, using smart bidding and negative keyword sculpting to maximize every click. **Capabilities:** - Keyword research and competitive gap analysis - Smart Bidding strategy and portfolio management - Ad copy testing with RSA optimization - Quality Score improvement programs - Search term analysis and negative keyword management ## Performance Max Leverage Google's AI-powered campaigns across Search, Display, YouTube, Gmail, and Maps from a single campaign. We structure asset groups, audience signals, and feed optimization to keep the algorithm working for you, not against you. **Capabilities:** - Asset group strategy and creative optimization - Audience signal configuration - Product feed optimization for Shopping - Conversion value rules and bidding - Channel performance insights and reporting ## TikTok Ads Reach younger, engaged audiences with native-feeling ad creative. We build TikTok-first campaigns that blend into the feed using Spark Ads, creator partnerships, and trend-driven creative to drive awareness and conversions. **Capabilities:** - Spark Ads and whitelisted creator content - TikTok-native creative development - Smart Performance Campaigns (SPC) - TikTok Shop and catalog integration - Trend analysis and cultural moment targeting ## LinkedIn Ads B2B demand generation with precision targeting. LinkedIn's professional data makes it the most powerful platform for reaching decision-makers by title, company size, industry, and seniority. We turn that data into pipeline. **Capabilities:** - ABM and company-list targeting campaigns - Lead Gen Forms with CRM integration - Thought Leader Ads and document campaigns - Retargeting across the buyer journey - LinkedIn-to-pipeline attribution reporting ## Apple Search Ads Capture app install intent at the point of search. Apple Search Ads deliver the highest-quality installs in the iOS ecosystem. We manage keyword portfolios, Creative Sets, and bid strategies to grow your app efficiently. **Capabilities:** - Keyword discovery and competitor conquest campaigns - Creative Set testing by audience segment - Search Match optimization and negative keywords - Custom Product Pages for ad relevance - Post-install event optimization and ROAS tracking ## Reddit Ads Tap into community-driven conversations where purchase decisions happen. Reddit's interest-based subreddit targeting reaches niche audiences at CPMs significantly lower than Meta or LinkedIn, making it ideal for startups testing new markets. **Capabilities:** - Subreddit and interest-based targeting - Conversation Ads that blend with organic content - Community sentiment analysis for creative direction - Conversion tracking and funnel optimization - Brand safety and community moderation monitoring ## Programmatic Ads Automated media buying across premium display, video, and native inventory. We set up DSP campaigns with precise audience segments, contextual targeting, and brand safety controls to reach users across thousands of sites and apps. **Capabilities:** - DSP setup and management (DV360, The Trade Desk) - First-party data activation and audience building - Contextual and behavioral targeting - Viewability and brand safety optimization - Cross-channel frequency management ## Mobile Ad Networks User acquisition and retargeting across in-app ad networks like Unity Ads, ironSource, AppLovin, and Liftoff. We optimize for post-install events and LTV to ensure you're acquiring users who stick, not just install. **Capabilities:** - MMP integration (Adjust, AppsFlyer, Branch) - Post-install event and LTV optimization - Creative format testing (playables, rewarded, interstitials) - SKAN and privacy-safe measurement - Cross-network budget allocation and reporting ## Frequently Asked Questions ### Which advertising platforms does GoScale manage? We manage campaigns across nine platforms: Meta Ads (Facebook/Instagram), Google Search Ads, Performance Max, TikTok Ads, LinkedIn Ads, Apple Search Ads, Reddit Ads, Programmatic Display (DV360, The Trade Desk), and Mobile Ad Networks (Unity, ironSource, AppLovin, Liftoff). ### Do I need to advertise on every platform? No. We build channel strategies based on your goals, audience, and budget. Most startups begin with two or three core platforms and expand as they scale. We help you identify which platforms will deliver the highest return for your specific situation. ### How do you handle GDPR compliance across advertising platforms? We configure server-side tracking, Google Consent Mode v2, and first-party data strategies from the start on every platform. We stay current on EU and UK-specific ad regulations, including country-level requirements like France's CNIL guidelines and the UK ICO standards. ### Can you manage campaigns across multiple European countries? Yes, we've managed campaigns across 20+ European markets and the UK. We handle localization, country-specific platform requirements, currency and language variations, and local audience strategy so you can enter new markets without wasting budget on trial and error. ### What budget do I need for multi-platform campaigns? We work with startups investing $15K/month or more in total ad spend. For multi-platform campaigns, $30K/month or more allows for meaningful testing and optimization across channels. We help allocate budget dynamically based on real-time performance data.